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Good Riddance Day Event

New York, NY. October 31, 2014 – As the New Year approaches, Shred-it International (“Shred-it”), the world-leading information security company, is encouraging people to Shred-it and forget it, and officially say goodbye to 2014.

Shred-it, along with its partners, the co-organizers of New Year’s Eve in Times Square, Times Square Alliance and Countdown Entertainment, today announced that they are now accepting submissions for the 2014 Good Riddance Day Contest.  At the annual New Year’s event, Shred-it will park a mobile shredding truck in Times Square so participants can dispose of their funny, outlandish and sometimes heartbreaking memories of the past year permanently.

“Symbolically destroying the negative in one’s life can often provide closure needed to move forward. We are honoured to continue the tradition of the Times Square New Year’s Eve Good Riddance Day and provide individuals the opportunity to say goodbye to the bad, and get a fresh start to the New Year.” said Bruce Andrew, Executive Vice President at Shred-it. 

“Good Riddance Day was inspired by a Latin American tradition in which New Year’s revelers put artifacts or bad memories from the previous year into dolls and set them on fire,” said Tim Tompkins, President of the Times Square Alliance.  “Here in Times Square, we might not be starting a bonfire, but we do encourage all New Yorkers and visitors alike to join us in the shedding and shredding, of forgettable memories from this year.”

“Good Riddance Day will continue to be a huge success thanks to our new partnership with Shred-it,” added Jeffrey Straus, President, Countdown Entertainment. “Participants can prepare to celebrate the New Year in Times Square with a clean slate knowing that their unwanted memories of the past year have been safely destroyed by a Shred-it secure mobile shredding truck.” 

Contest Details
To enter the contest, contestants must submit a short description of what they would like to say “good riddance” to in 2014. A panel of judges from Shred-it International, the Times Square Alliance and Countdown Entertainment will determine the winner. Whether you want to shred a picture of an old flame, mortgage documents, old tax records or a pile of medical bills, entries can be submitted at

The individual grand prize includes:

  • Two roundtrip airfare tickets to New York City
  • Five-night hotel stay in New York City
  • Designation as the official “First to Shred” at Good Riddance Day 2014 in Times Square
  • Two VIP passes to an exclusive pre-viewing of the Waterford Crystal Times Square New Year's Eve Ball
  • Two tickets to the official New Year’s Eve 2015 Party in Times Square

Submissions must be received by 11:59 p.m. EST on Monday, November 24, 2014.

The annual event will take place on December 28, 2014 in New York City’s Times Square. The event is open to the public to discard any unpleasant, embarrassing and downright depressing memories from 2014.

To submit an entry or learn more about the contest, please visit:  You can also stay informed with Shred-it on Facebook and LinkedIn or you can follow us on Twitter at @Shredit or use hashtag #GoodRiddance.

For more information on Times Square New Year's Eve, please visit

Times Square Alliance:
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Times Square Ball:
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About Shred-it
Shred-it is a world-leading information security company providing information destruction services that ensure the security and integrity of our clients' private information. The company operates in 140 markets throughout 17 countries worldwide, servicing more than 300,000 global, national and local businesses. For more information, please visit

About Times Square New Year's Eve
The Times Square Alliance and Countdown Entertainment are the organizers of Times Square New Year's Eve. The Times Square Alliance works to improve and promote Times Square so that it retains the energy, edge and distinctiveness that have made it an icon of entertainment, culture and urban life. Countdown Entertainment, which represents the owners of One Times Square, and the New Year’s Eve Ball, is a marketing management and event production company specializing in the Times Square area.

For More Information:
Katarina Kristanic
Sr. Manager PR & Communications, Shred-it
T: 905-491-2250

Lauren Poplak
NATIONAL Public Relations (for Shred-it)
T: 416-848-1378

Jennifer Pastrich (for Times Square New Year's Eve)
Associate VP, Rubenstein Communications
T: 212-843-8096

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